From community hospitals to medical clinics to large geographically dispersed health systems, different healthcare organizations have different needs when it comes to CMS. Their needs might be different, but there are some core CMS features that are crucial for every healthcare-providing organization. Choosing the appropriate CMS platform for your organization is a crucial decision because it can either help or hinder the internal team’s efficiency.
Healthcare CMS is primarily being adopted to manage the massive influx of data to manage their operational resources effectively. Its use has encouraged healthcare providers to further use other healthcare information technologies leading to quality of care and increased efficiency.
Role of CMS System in Healthcare Industry
The next-generation CMS systems are fully equipped to help healthcare organizations reach their customer experience goals. The advanced CMS solutions are the one-stop solutions for editing, authoring, and publishing content, quality management for campaigns, marketing analytics, and handling & storing your digital assets.
There are some must-have features of CMS that are the foundation of an amazing digital experience in healthcare.
Strong Workflow Features
Look for a CMS system that provides sophisticated workflow management and allows you to share quality content while maintaining control over brand standards. The content always needs to be reviewed before publishing to ensure accuracy. Also, organizational protocols must be respected in terms of approvals, reviews, and change notifications.
Digital Asset Management (DAM)
A digital asset management (DAM) solution is a crucial element to ensure consistency across all the touchpoints that are created by a healthcare provider. It includes all the videos, images, brand standards, and other digital assets needed to keep up with. For this, there are two options, either you can go for a third-party solution or opt for a CMS having built-in DAM capabilities.
A DAM system helps in simplifying and streamlining the way your team manages digital assets with a help of creating enterprise appsacross the organization. It means that you can easily search for, manipulate images, audio, and video, browse, tag them with the topic, move, and share them with specific groups.
Intuitive Content Editor:
How vital a content editor is to your team depends on how many different teams will add content and also on the skillset of your team members. If you choose an easy-to-use content editor, it makes it less stressful for the content administrator to edit, preview, author, find and publish web pages. Make sure that the feature you choose lets the team members create pages conveniently without extensive HTML knowledge.
Scalable & Flexible:
The makeup of your healthcare organization might be a lot different in the future. Healthcare providers today need a platform that has the capability to accommodate the acquisition of a new hospital or clinic right away. Make sure that the best content management system you choose is scalable and provides multi-site support, from folding in new facilities into the location directory to easily adding new doctors to the provider directory to managing different sites under one platform with just one login.
When it comes to security, digital healthcare trends in organizations need to be very careful due to protecting personal health information. Ensure that the solutions you are choosing for your organization incorporate high-level security using a role-based security model that meets HIPAA compliance standards and automatically encrypts sensitive information. Also, the CMS must enable users to easily create, deploy and manage online forms following HIPAA-complaint submissions best practices.
In the era of the COVID-19 pandemic, the need for streamlining the movement of data is crucial for public health surveillance, not only now but also in the future. The CMS platform you choose must enable you to distribute content across different regions with agility and speed. Many vendors can help you in that aspect, Xavor Corporation to name one. Xavor’s experts analyze your CMS to diagnose critical risks and optimize it according to your needs.